Greening the Road: An Analysis of Factors Influencing Consumer Decisions to Convert from Conventional Vehicles to Electric Vehicles

Dwi Asri Siti Ambarwati, Achmad Yahya Teguh, Lidya Ayuni Putri

Abstract


This research aims to reveal the factors that play a central role in influencing consumers' decisions to convert conventional vehicles to electric vehicles, presenting a research context that focuses on consumer dynamics in adopting environmentally friendly technologies. By integrating the perspectives of innovation theory, consumer behaviour, and sustainability, this research analyses critical variables that shape consumer attitudes, intentions, and behaviour regarding vehicle conversion. It is hoped that the results of this research will provide in-depth insight to stakeholders and the general public about the dynamics of consumers involved in the vehicle conversion process. Thus, this research makes a significant contribution in driving the transformation towards sustainable and low-carbon mobility.


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Economic Education and Entrepreneurship Journal
Gedung D Fakultas Keguruan dan Ilmu Pendidikan Universitas Lampung Jl. Soemantri Brojonegoro No. 1 Bandar Lampung 35145