Stimulating the Spirit of Digital Entrepreneurship through Business Economics and Digital Subject: A Mixed-Method Approach

Sitti Marlina, Musdalifah Musdalifah, Sumarni Abdul Rahim, Sapinah Sapinah

Abstract


In the increasingly dynamic digital era, instilling a digital entrepreneurial spirit from an early age is a crucial strategy in facing the challenges of the working world. This study aims to analyze the integration of Business Economics and Digital subject from the perspective of student perceptions and campus support for stimulating digital entrepreneurship. The method used was Explanatory Sequential Mixed Methods, with the research sample consisting of students in Economics Education Study program, Faculty of Teacher Training and Education, who had taken the subject in the Even Semester of the academic year 2024/2025 at Patompo University. Data were collected through a triangulation method, where quantitative data were analyzed using multiple linear regression, while qualitative data were reduced, sorted, and presented in narrative text. The results of this study indicate that student perceptions of the Business Economics and Digital subject have a positive and significant influence on increasing student entrepreneurial spirit. This is inversely proportional to campus support. Meanwhile, these two variables jointly influence digital entrepreneurial intentions. The findings also demonstrate the importance of strengthening theoretical, practical, and networking aspects in adaptive and integrated learning to encourage the emergence of innovative young entrepreneurs in the era of digital transformation.that students’ pedagogical competence can fully meet the expected standards.

DOI: http://dx.doi.org/10.23960/E3J/v8.i2.277-286

 

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Economic Education and Entrepreneurship Journal
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