Optimizing Gen-Z Employee Performance through Talent Management Strategies: A Partial Least Squares Approach

Aulia Shafira Vanessa, Silvia Tri Handayani, Yusuf Radityawan Idrad

Abstract


Research related to optimizing Generation Z employee performance through talent management is still limited, particularly among Gen Z employees in Bandar Lampung City. Gen Z possesses distinct characteristics from earlier generations, thereby requiring the application of suitable talent management strategies to maximize their potential. This study seeks to examine the effect of talent management on Generation Z employees’ performance, focusing on three main dimensions: recruitment and selection, employee retension and talent development. The research employs a quantitative approach, with data collected through an online Google Form questionnaire. The sample was determined using a purposive sampling technique, involving 155 respondents. Data were analyzed using the Partial Least Squares (PLS) method. The findings indicate that all indicators of talent management have a positive and significant influence on employee performance. Recruitment and selection had a significant and positive effect on employee performance, employee retention has a significant and positive effect on employee performance and talent development has a significant and positive effect on employee performance. Therefore, this study emphasizes that the implementation of effective talent management strategies, starting from the recruitment and selection process, competency development, until retention the employees plays a crucial role in improving the performance of Generation Z employees.

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Economic Education and Entrepreneurship Journal
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