The Evolution of Altruism Consumer Behavior Research (2005-2025): A Bibliometric Analysis Approach

Rahmad Wahyu Hidayat, Leny Kurnia Oktaviani, Dewi Kusuma Wardani, Mintasih Indriayu

Abstract


This study aims to comprehensively understand the evolution of themes and patterns of research on altruism consumer behavior using a bibliometric approach. The analysis technique uses VOSviewer software to analyze articles collected from the Scopus database. The total number collected was initially 383 articles. Then, filtering was carried out based on the year of publication, namely from 2005 to 2025, and obtained 361 articles. Then, filtering by subject area, 75 articles were obtained. Further filtering based on document type article, keywords, and English language obtained 45 articles. The findings of this study are a shift in research trends from foundations and economic theory to sustainability and digitalization. The United States has the highest research contribution compared to other countries. Toulouse School of Economics-Recherce-TSE-R is the university with the highest contribution.

DOI: http://dx.doi.org/10.23960/E3J/v8.i1.103-111


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Economic Education and Entrepreneurship Journal
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